For early-stage startups, feedback is sometimes more important than traction or even revenue. The faster you can resolve customer objections, and improve your product or service to match market demand, the more likely you are to win over the long run.

While brining a new product or service to the world, startups have unique specific marketing needs & goals. 

For early-stage startups, feedback is sometimes more important than traction or even revenue. The faster you can resolve customer objections, and improve your product or service to match market demand, the more likely you are to win over the long run.

While brining a new product or service to the world, startups have unique specific marketing needs & goals. 

STAGE #1 - So, you’ve got an idea

 

GOAL: Identify the needs, the potential market’s size, players & technology. Build potential clients’ profiles and the channels to engage with them.

STAGE #1 - So, you’ve got an idea

Your questions:

  • Is there a need for my idea?

  • Who my target customers are?

  • Who are my competitors?

  • What the market looks like? 

Our answers:

  • Marketing research

  • Competitive analysis

  • Potential clients’ profiles

  • Initial marketing strategy

  • Marketing business plan (conservative & aggressive)

  • Market penetration plan

STAGE #2 - Commitment

 

GOAL: Work towards the production of a minimum viable product that will support your initial marketing plan. Design users’ acquisition funnels that will support your potential clients’  profiles.

STAGE #2: Commitment

Your questions:

  • What values do I stand for?

  • How to attract potential clients?

  • What is my acquisition funnel?

  • How will my product/service look like?

Our answers:

  • Branding

  • Design - logo, website, acquisition funnel

  • Planning & execution of various acquisition funnels

  • Full scale tracking methodologies & technologies

STAGE #3 - Traction

 

GOAL: Generate initial traffic for statistical significance to assess KPIs, re-fine marketing strategy & identify marketing channels.

STAGE #3: Traction

Your questions:

  • How to attract potential clients?

  • Where to buy traffic?

  • How much user acquisition costs?

  • What are the results?

  • What did I learn?

  • What worked & what didn’t?

  • Who are my paying customers?

Our answers:

  • Build social assets

  • Design & copy-right marketing content

  • Structure & manage online campaigns in essential media channels

  • Build multi-dimensional reporting

  • Get insights, conclusions & recommendations

  • Establish a solid clients’ profiling

STAGE #4 - Scaling

 

GOAL: After optimisation of stage #3. Take marketing activities to the next level. Try new marketing channels, funnels & approaches. Gain significant traffic to meet your ROI goals. 

STAGE #4: Scaling

Your questions:

  • How to get more conversions?

  • What didn’t I do yet?

  • How to lower CPx?

  • How to nurture & educate my clients?

  • What product & marketing optimisations are needed?

  • How should I up-sale /cross-sale?

Our answers:

  • Increase media channels and features

  • Expand marketing efforts to additional clients’ profiles

  • Allocate budget for testing peripherals efforts

  • Setup nurturing campaigns

  • Content strategy deployment

  • Start SEO efforts

  • Create affiliate programs

  • Instagram

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